Contact Promotional techniques A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct personal communication techniques — focused on creating a relationship with each client personal sales, direct marketing Indirect non- personal communication techniques — based on mass communication, the message in identical for a high number of potential customers advertising, public relations, sales promotion Following, the main promotional techniques used by companies:
Important techniques of sales promotion are as follows: Under it in order to clear the excess stock, products are offered at some reduced price.
Under this method, the customers are offered products on less than the listed price. Under this method, some part of the price of an article is refunded to the customer on showing proof of purchase. Under this method, along with the main product some other product is offered to the customer as a gift.
The following are some of the examples: Under this method, some extra quantity of the main product is passed on as a gift to the customers.
Under this method, a customer is asked to scratch a card on the purchase of a product and the name of the product is inscribed thereupon which is immediately offered to the customer as a gift.
Under this method, the customers of a particular product are offered gifts on a fixed date and the winners are decided by the draw of lots. While purchasing the product, the customers are given a coupon with a specific number printed on it.
On the basis of this number alone the buyer claims to have won the gift. Under this method, coupons are distributed among the consumers on behalf of the producer. Coupon is a kind of certificate telling that the product mentioned therein can be obtained at special discount.
It means that if a customer has a coupon of some product he will get the discount mentioned therein whenever he buys it. Possession of a coupon motivates the consumer to buy the product, even when he has no need of it. Such coupons are published in newspapers and magazines.
Some companies distribute coupons among its shareholders. Sellers collect the coupons from the customers and get the payment from the company that issues the same. The seller determines the number of installments in which the price of the product will be recovered from the customer.
No interest is charged on these installments.
Under this method, the producer distributes free samples of his product among the consumers. Sales representatives distribute these samples from door-to-door. This method is used mostly in case of products of daily-use, e.
Thus, the consumers willy-nilly make use of free sample. If it satisfies them, they buy it and in this way sales are increased. Some producers organise contests with a view to popularizing their products. Consumers taking part in the contest are asked to answer some very simple questions on a form and forward the same to the company.
The blank form is made available to that consumer who buys the product first. Result is declared on the basis of all the forms received by a particular date.Promotional techniques sales promotion Following, the main promotional techniques used by companies: Advertising Is a form of promoting the products, services and image of a company that is addressed to large numbers of consumers, using the mass media.
Depending on the financing, there are: Is a non-personal communication technique ;. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.
initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales Promotion Techniques Mary McDonald Marketing firms use several key sales promotion techniques directed towards trade and consumers.
The different sale promotion techniques are discount and deals, increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions.
By combining the two methods as part of an overall promotion, you will be matching motivated buyers with an eager sales team to increase sales growth. References (2) Dave Dolak: Sales Promotions.
Sales promotion: definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy. Sales promotions targeted at retailers and wholesale are called trade sales promotions.
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.
Is not a single technique, rather it is a.